Reviews Tools & Tutorials

Thrive Themes Membership Review [2020]: The Good & The Bad…

Thrive Themes Membership Review

What is Thrive Themes Membership: Thrive Themes Membership is a suite of eleven premium conversion focused plugins for WordPress. 

Each plugin has been developed for the needs of the Solopreneur in mind with advanced features for lead generation and conversion optimisation site wide.

In this review I'll be giving you a rundown of each plugin, what it's capable of, what's good, what's bad, and my honest thoughts (for what that's worth...).


Extremely effective


Very affordable

Ease of use

Simple and very easy to use


Support offered only through tickets

  • All products available for a one time fee
  • A/B Split testing integrated into all tools
  • Regular product updates (every week or so)
  • Great documentation and tutorials
  • Very affordable subscription option
  • Simple and easy to use
  • Limited to WordPress only
  • Lacks some payment processor integrations
  • No phone or chat support
  • It's not free

Summary: Thrive Themes Membership is an all in one suite of plugins for anyone looking to optimise their website for conversions.

11 Premium WordPress Plugins in one

Thrive Themes Membership is a subscription service which gives you access to 11 premium plugins in one.

Here's what you get:

Each of these plugins can be bought separately (for a one time fee), or you can get the whole lot for just $19p/m

Thrive Theme Builder

Summary: A fully customisable, drag and drop WordPress theme built from the the ground up for conversions.​

To my knowledge, this is the first 100% completely customisable, drag and drop WordPress theme in existence.

But what does that mean in reality?

It means that every page, every section, every header, footer, EVERYTHING can be customised - and optimised - to convert traffic into paying customers.

Complete flexibility, and control over every aspect of your site.

This is the sort of stuff that in the past would have cost thousands of dollars in developer costs, yet now, even a relative novice can do it.  

No coding skills required!

A website built to convert

The purpose of a website is to get visitors to take a specific action/s.  

That might be to sign up to your mailing list, buy a product, leave a comment, share your article...

Any number of things.

And it's your job to make that process as frictionless and simple as possible.  

Here's just a quick sample of the types of customisations you can do with Thrive Theme Builder:


Here's what my homepage looks like.  Multiple calls to action to convert new visitors into email subscribers.

homepage calls to action

Blog Pages

It's really easy to create fully optimised blog pages with multiple different calls to action, at multiple different levels.

in post links

In post links are great ways to direct visitors to high converting pages.

content upgrades

Content upgrades are a great way of converting cold traffic into new subscribers too.  And whilst you're there, why not try and increase your reach on social media too.


The footer can be optimised for conversions too. 

Simply changing this styling of the footer section as a template will display it site wide - across every page.

newsletter call to action
rowan thinking

My verdict - for what it's worth...

I can't get enough of this tool.

A tool like this can take you from a dude that can throw together a pretty shitty little site, into a fully fledged website designer without writing a single line of code.

In my opinion, if you're using any other theme to build your WordPress site, you're doing it wrong.

Thrive Theme Builder Single Licence $97 or Free (as part of Thrive Themes Membership)

Thrive Apprentice

Summary: A highly customisable online course building plugin for WordPress that allows you to sell your online courses directly from your website - without the costly expense of third party fully-hosted alternatives.

Up until recently, building an online course on WordPress has been a woeful experience.

With complex, ugly course builders like LearnDash and LearnPress, building a slick premium online course has been virtually impossible.

That was until Thrive Apprentice came along...

Adding Thrive Apprentice to your website will turn it into a fully fledged info-product marketplace.

How it works [in a nutshell]

Thrive Apprentice is a light-weight online course creator that is designed to create beautiful online courses, FAST!

Below is an example of one of what the interface looks like under the hood inside a digital course built with Thrive Architect.

Thrive Apprentice course example

The backend interface is also pretty damn straight forward and intuitive too.

Thrive apprentice backend interface

It's not the most complex, feature rich tool for building online courses you'll ever get by a long shot, and it is missing a few key features that could be deal breakers for some.  

Things like drip fed content, in course upgrades, etc.

But, and this is a big but...

It gets the job done, and it's very, very cheap.

So, if you're already turning over upwards of $3000 per month from the sales of your digital courses then you can probably afford to invest in premium online course software like Thinkific or Teachable.

But, if you're just starting out and want to get the job done with minimum outlay then I really do think that Thrive Apprentice is a very worthy tool for the job.

*I cover it in much more detail in my in-depth review of Thrive Apprentice here

rowan thinking

My verdict - for what it's worth...

Hosting your own online course on WordPress doesn't come without it's complexities and limitations.  And although not perfect, I think Thrive Apprentice can be a good option for three reasons. 

  • It's incredibly flexible
  • It's ridiculously cheap
  • It's simple and easy to use
  • It works

Thrive Apprentice Single Licence $67 or Free (as part of Thrive Themes Membership)

Thrive Leads

Summary: A feature rich, infinitely flexible lead generation tool.

You've heard it before, but I'm going to say it again...

"Building your email list is essential to making money online".

In fact did you know that 80% of the visitors to your website will NEVER return?

That's right, 80%!

So, you've done all the hard work. You've created amazing content, you've got your hands dirty and driven traffic to your website, yet, the vast majority of you're traffic will never return.


You capture their email addresses!

That's why it's important, and that's why I wanted to introduce you to Thrive Leads.

In my experience, Thrive Leads is the best lead generation plugin for WordPress by a country mile.

Opt-in form types - 10 High converting form types to choose from

Out of the box it comes with ten unique opt-in form types that you can customise until your hearts content.

Lets take a closer look at each of the form types.

different thrive lead form types

Different form type examples


An un-blockable, attention-grabbing Pop-up form designed to force visitors to take an action.


Inline forms

Opt-in forms that sit inside your content, designed to interrupt the visitors reader flow as their reading your content.

inline forms

Multi-step opt-in forms

2-Step Opt-in forms trigger a lightbox pop-up upon clicking a call to action. Great for keeping your content clutter free, yet still conversion focused.

2 step opt in form


Easily add "Sticky Ribbons" to any page on your site.

Sticky ribbon sign up form

Slide-in forms

An un-obtrusive way to grab your users attention.

slide in form

Opt-in widget

Create custom sidebar and footer widgets in a few clicks.


Screen filler overlay

Proven to be the highest converting of them all, the screen filler overlay literally takes over the users screen. The best way to grow your subscriber list.

Screen filler overlay

Content lock

Lock premium content behind an opt-in form. I've used content locks to great effect in the past. One of my favorites for sure.

content lock

Scroll matt

Similar to the 'screen filler/ the scroll mat populates the users entire screen.

scroll matt

Yes/No multi choice forms

Multi-choice forms add an extra step to your forms (you can actually create as many steps as you like). A great way to increase the investment from the user. The more invested they are, the more likely they are to part with their email address.

Multi choice lead gen form

Conversion metrics - Analysing the stats

Having all of these opt-in forms working their magic on your website will boost your conversion rates dramatically.


That's not all.

The real power lies within the analytics suite.

From your Thrive Leads analytics dashboard you can measure specific conversion metrics for each and every opt-in form on your site.

thrive leads conversion report

Thrive Leads analytics dashboard

On top of that, Thrive Leads comes with built-in A/B split testing capabilities for every form type.

So, if you're serious about building your list and you actually utilise all of the features at your disposal with a tool like this, you'll see your conversion rates sky-rocket.

rowan thinking

My verdict - for what it's worth...

Thrive Leads is the best lead generation plugin for WordPress by a country mile. It's not even close in my opinion.  

For where I'm at right now, I wouldn't even consider using anything else.

Thrive Leads Single Licence $67 or Free (as part of Thrive Themes Membership)

Thrive Architect

Summary: Drag and drop page builder for WordPress.

Squeeze pages, landing pages, sales pages, blog posts, webinar pages..., any page you want to build is made crazy simple with Thrive Architect.

If coding ain't your thing (it's definitely not mine), then a page builder is an essential piece of kit for making top-notch professional, mobile responsive pages.

I've used a tonne of different page builders in my time like Elementor, Divi, WP Bakery, etc. and their all good in their own right. However, what sets Thrive Architect apart from the others in this area is its ease of use, the degree of flexibility (you can literally alter every aspect of the page), and how intuitive it is.

Thrive architect backend example

With Thrive Architect you can literally build ANY style of page you want.

If you've found a page you like from another site you want to replicate, then no worries, you'll be able to build it yourself in a matter of minutes.

It really is that simple.

Oh, and one more thing...

As a bit of a side-note, a lot of the page builders for WordPress create flabby code that bloats out your website, slowing down the page load times. This ain't cool.

Thrive Architect is a bit different.

Because all of the Thrive products are built by marketers, for marketers, all these fine details seem to get addressed. That's why pages built with Thrive Architect load blazing fast and won't slow your site down to a halt.

rowan thinking

My verdict - for what it's worth...

WordPress without a drag and drop page builder is like trying to create a piece of fine art with crayons.

The end result is crap!

Sure, there are a few competitors that give it a run for it's money in this space (most notably Elementor & Divi), but I still think it stands out as the winner.  

And, with constant (literally weekly) updates, it just keeps getting better.

Thrive Architect Single Licence $67 or Free (as part of Thrive Themes Membership)

Thrive Ultimatum

Summary: Time-locked scarcity marketing campaign tool for building evergreen sales funnels.

I'd been looking for a product like this for a couple of years before I stumbled upon it.

Let me unravel it a little for you...

Thrive Ultimatum is an incredible tool for building scarcity and FOMO (Fear Of Missing Out) into you all of your marketing efforts.

“Every time you promote something, you want to make sure there is urgency built in. 

We all know it's human nature to take our time and kind of stay on the fence as long as we can. You want to make sure your audience knows it's GO time!"

Amy Porterfield

With Thrive Ultimatum you can create countdown timers for all of your promotions/campaigns eg. Product launch, premium content access, product discounts, Webinar registrations. Literally, anything you can think of.

It's called 'Scarcity Marketing'.

But here's the really powerful bit.

You can actually create what's known as "Evergreen Campaigns" with Thrive Ultimatum.

Let me explain.

An "Evergreen Campaign" is a campaign/promotion that never stops, it runs continuously.

But, you probably don't want to offer a 50% discount on your products/services all the time, you might just want to offer it to your users once.

So how does that work?

That's where the 'Lockdown' feature comes in. Using this function every visitor to your site has their own customised experience with your 'Scarcity' campaigns.

Each new visitor will experience your countdowns as if they were a regular countdown with a fixed end date. And, the Lockdown feature stays true even if your user clears their cookies, uses a different browser, or even a different device altogether.

create a scarcity campaign with Thrive Ultimatum

So here's what Thrive Ultimatum can help you achieve:

  • Build your email list faster
  • Increase affiliate conversions
  • Build excitement and buzz around product launches
  • Increase up-sell conversions

Countdown timers can be displayed in a heap of different locations around your site too - Sidebar widget, floating header bar, floating footer bar, etc.

In fact, you can pretty much display your countdowns anywhere with the use of short-codes (a Shortcode is a tiny piece of code that will display your countdown timer within any page).

As with all of the Thrive Plugins it also comes with built in analytics to track your conversion metrics

thrive ultimatum analytics dashboard

I love it because it forces people to make a decision. No longer can they just be passive observers to your offers.

As the name suggests, they have an ultimatum.

Either they take your offer, or not.

And as we all know, the fear of missing out is real. And that's what makes this plugin so powerful.

rowan thinking

My verdict - for what it's worth...

This tool is technical, advanced and extremely powerful.  

But with that, comes a technical barrier to overcome in order to get things set up perfectly.

This is not probably a tool I'd be recommending to someone just starting out (because it can be a little complicated to set up at times), but if you're relatively tech savvy you're going to have a lot of fun with this, that's for sure.

Thrive Ultimatum Single Licence $97 or Free (as part of Thrive Themes Membership)

Thrive Headline Optimizer

Summary: Helps to optimize the headlines of your articles to increase click through rate.​

If you didn't know how important your headlines are, check this out:

"On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar."

Confessions of an Advertising Man.

Most people spend hours creating detailed 2000+ word posts, with images, quotes and links, yet only give a moments thought to their headline. This is an enormous waste.

Since 80% of people will only ever read your headline (and NEVER see your copy), this is something that you need to pay extra special attention to.

Good headlines get attention. Good headlines get clicks.

Headlines determine the success or failure of your content, more than any other factor.

What is Thrive Headline Optimzer and how can it help?

It's impossible to know what headline is going to be a winner. Simply relying on your gut feeling is simply not going to work.

You've got to use a more calculated approach.

Do you know what the guys like Huffington Post, Buzzfeed etc. do to make such compelling headlines that go viral?

They split test the heck out of them.

What does that mean?

It means they create multiple headlines for EVERY article they post, and they measure how effective each headline performs against its competition.

The only way to find real, winning headlines is to test.

headline split test

Headline test stats

This is what the top guys in the industry are doing, and it's why they are dominating. They are continually testing, and continually winning.

And that is exactly what Thrive Headline Optimiser is built to help you do.

Test, test and re-test

Thrive Headline Optimizer plugs easily into your WordPress site and lets you test against a number of crucial different metrics:

  • Click through rate
  • Time on page
  • User scrolling

In addition to this, it's also tracking click throughs on your blog posts, featured posts/recent posts etc.

Even small improvements on any of these metrics will reduce bounce rate and increase visitor engagement.

Getting set up is easy too.

Once it's installed, simply craft a selection of different competing headlines and you're ready to go.

The performance tracking will measure your results and will automatically start displaying the best performing headline.

It really is so easy, that you can set it and forget it.

When you're a time-strapped Solopreneur you need all the help you can get. And a full-time headline optimization specialist that's working 24/7, is worth its weight in gold.

rowan thinking

My verdict - for what it's worth...

Headlines have a big impact on the click through rates of your articles, and for that reason they're super important.

But, in order to get meaningful data and really extract the full value of a headline optimisation tool like this, you need to have a steady flow of traffic.

For that reason, if you're just starting out, you can probably do without this as a tool in your arsenal, however if you're more established and have decent amount of traffic already, then this tool will likely prove very valuable.

Thrive Headline Optimizer Licence $67 or Free (as part of Thrive Themes Membership)

Thrive Quiz Builder

Summary: Conversion focused quiz builder plugin for WordPress.

Quiz builders are all the rage with online marketers right now.


Because they convert like crazy!

In fact, online quizzes are one of the best ways to generate leads on planet.

Let me explain.

An online quiz leads your users through a series of predefined questions. Each step of the way the user adds more information, each time increasing their investment in the outcome, making them far more likely to convert.

It's this increased investment that can sky rocket your conversion rates.

Online marketing gurus like Neil Patel and Russel Brunson are using online quizzes to great effect. Both regularly getting 10%+ conversion rates on their campaigns.

This is the power of online quizzes.

There are a few competing plugins that do a great job, one in particular LeadQuizzes which does an awesome job too. However, the biggest difference between Thrive Quiz Builder and the rest is the price. As part of the Thrive Membership it's a total steal.

Build complex quizzes [with zero coding skills]

There's a lot more to creating a good quiz than meets the eye.

Sure, if you just want to knock up a basic quiz that's fine. You can do that in a couple of seconds with any of these free quiz plugins.

However, if you're looking to introduce a bit of branching logic into your quizzes, then I think you'll be really impressed with Thrive Quiz Builder.

Branching logic is where you ask different questions based on the previous answer.

Branching Logic.

As with all the Thrive products, they make it super intuitive to use. So you'll find that you'll have all the skills necessary to create incredibly complex quizzes in a very short space of time.

The hidden power of website quizzes

Sure quizzes are fun, and they're proven to convert. But, there's something going on beneath the surface, even more powerful than lead generation.

Want to know what it is?

Customer insights and segmentation.

Let me add a little clarity...

As your users meander through the different logic branches of your quiz, each step of the way they're disclosing valuable data.

It basically gives you the opportunity to direct each of your new leads through a detailed questionnaire, uncovering all of their pain points, wants, needs and desires.

It's the perfect tool for creating an insanely optimised segmentation of your audience.

Once you've collected all the data, you just got to give them what they want.

Quiz page split testing

As you've probably come to expect by now, once again this plugin has A/B split test built in.

Thrive quiz builder A/B split testing.
Thrive Quiz Builder A/B Testing.

Split testing your quiz page designs, questions, images, colours etc. will have a direct impact on your conversion rates. A/B testing like this is definitely not an industry norm, it's a full professional grade feature which comes as standard, which is pretty crazy if you ask me.

To learn more, go check out my in depth Thrive Quiz Builder review here.

Anyway, enough about online quizzes, you've got the picture.

On the the next plugin.

rowan thinking

My verdict

I love quizzes as a lead gen tool, and so far as quiz builders go, this one is certainly up there.

It's clever, intuitive, flexible and powerful to boot, and it integrates with my favourite email marketing software Active Campaign.

For the price, you won't find better.

Thrive Quiz Builder Licence $67 or Free (as part of Thrive Themes Membership)

Thrive Comments

Summary: Replaces WordPress standard comments section with gamified, engagement focused alternative.

You write an epic blog post and send it out to the world, and your readers love it.

In fact, they love it so much that they want to let you know. They may even want to express their pain points and how you've helped them, or they may just want to say thanks.

Either way, these are likely some of your most engaged readers.

And what do they get in return?

"Your comment is pending approval".

That's it? Is that really the best you can do?

It sucks right? And it leaves so much value still on the table.

Thrive Comments are kind of ahead of the curve on this one and they've built an awesome commenting plugin with some killer features that'll increase engagement, conversions, and social shares.

What does Thrive Comments actually do?

Well, it replaces your ugly default WordPress comments section for starters, with an interactive comments section that's feature packed.

Thrive Comments allows for:

  • Nested Comments
  • Up-vote and Down-vote
  • Comment liking
  • Sharing directly to social media
  • Featured comments
  • Badges for commenting achievements

These are many of the features that make sites like Facebook, Reddit and Quora so popular and 'sticky'.

They make engaging fun, by 'gamifying' the whole process.

We all know what it's like to post on Facebook and anxiously wait for likes and comments. It kind of just makes you feel good.

And now, your users are starting to feel good about their interactions with your content, and they'll be more inclined to engage again in the future.

The special sauce...

Having a sexy looking interactive comments section is rad and all, but there's more...

Here's that special sauce I was talking about:

  • Re-direct users to a specific url (could be a squeeze page, sales page, sign-up page).
  • Ask for a social share (if they liked your content so much as to comment, there's a decent chance they'll share it too).
  • Open an Opt-in lightbox (whilst they're there, get them to sign up to your list).
  • Display similar posts (drive them to your money pages).
  • Display a custom message (not too sure why this is good, but hey, better than "Your comment is pending approval").

That's some special sauce right there.

And that's not all.

You can even reward new commenters with 'welcome messages' or free gifts etc.

Now you're starting to build a real community!

Comment moderation [and reporting]

Thrive Comments has two separate reporting areas. One for performance and analytics, the other for comments and moderation.

The analytics section helps you aggregate all of the different data points of each and every post on your site.

Stuff like:

  • Number of comments
  • Engagements
  • Upvotes & downvotes
  • Shares
  • Likes
  • Most popular, etc.

Thrive Comments Reporting Dashboard.

Armed with data like this, you can begin to start creating more content that your audience actually wants. That's the sign of a successful blog right there.

And, responding and moderation is made super simple, with everything within the same interface too.

Thrive Comments Response Dashboard.

In fact, when it's made nice and pretty like it is, it actually makes replying kind of fun.

Using comments for SEO and to boost affiliate opportunities

Slightly off topic, so please forgive me.

But, comments are a great way to get a little SEO boost. Each comment adds extra content to your posts (with long-tail keyword opportunities), shows Google that your content is still relevant, and also shows a high level of engagement.

And, here's a sneaky tip for you too.

If you make use of the Thirsty Affiliates Pro plugin, you can automatically convert selected keywords into affiliate links to your affiliate partners. So every comment is potentially a new affiliate opportunity.

Not bad hey :)

rowan thinking

My verdict

I like this tool, but it's one of those non-essential pieces of kit that you can easily do with out.

It's more of a luxury than anything.

If it comes free as part of the full membership (which it does) then I'm not going to complain and use the shit out of it, but I probably wouldn't be rushing out to buy it on its own any time soon.

Thrive Comments $39 or Free (as part of Thrive Themes Membership)

Thrive Clever Widgets

Summary: Optimises the delivery of targeted widget content.

Widgets are little snippets of information that sit in your websites sidebar or footer. They're used to promote certain content to increase engagement with your users.

A key feature of a successful blog is good user engagement.

That's stuff like:

  • Number of page views
  • Bounce rate
  • Time on your site
  • Conversion rates

Widgets are an important way of showcasing relevant content to your readers to encourage them to spend more time on your site.

More engagement = Higer conversions.

So, how does Thrive Clever Widgets fit into all this?

Dynamic widgets

What the f*&k does that mean?

Let me explain.

The sidebar on your website is currently static. That means that the information that is displayed, is global ie. It's displayed on every blog post on your site.

Lets say for example you write a travel blog, and you've written a post about "The best travel cameras".

People reading this post are obviously interested in cameras.

With a static sidebar it may be filled with links to your other posts about "How to rough it in Bangkok" or "Best travel recipes on a budget" etc.

It's not relevant at all. A totally wasted opportunity.

However, with dynamic widgets you can determine precisely which widgets and content to show your users (based on categories, tags and post types).

You can now display highly relevant content like "Best travel tripods" or "How to insure your camera on holiday" etc.

Much more relevant, and much more likely your users will consume more of your content.

Check out the below images as an example.

With a static sidebar your users will always see the same sidebar everywhere they go:

Static Sidebar Example.

And this is how your sidebar can work when it's dynamic:

Dynamic Widget Example.

And if you're concerned that it might slow your site down (which you totally should be), then you needn't worry.

Only widgets that need to be loaded on any given page are loaded. It's no slower than displaying static widgets the old way.

rowan thinking

My verdict - for what it's worth...

I think this tool really comes into its own for websites that cover a range of very different topics.  

I'm not really in that bracket so it's use case for me is fairly limited, but I can see how it could add a tonne of value in specific use cases.

Thrive Clever Widgets Single License $39 or Free (as part of Thrive Themes Membership)

Thrive Optimize

Summary: Advanced site-wide A/B split testing software.

If you're trying to make money online, then you'll know all about the importance of landing pages.

What is a landing page?

A landing page is a specific page on your site, designed and optimized specifically to prompt the user into a specific action. It's often one of the first stages in your sales funnels.

That action could be:

  • Email sign up
  • Buying a product
  • Product upsells
  • Booking a coaching call

Basically any page on your site that's tailored to a specific outcome could be considered a landing page.

Still with me here?


Landing pages are like the backbone/framework for all of your sales/conversion funnels. If they convert well, you will make a lot of money. If they don't, you won't.

But how do you know if your landing pages are performing as good as they could be?

It's impossible to know unless you A/B Split test.

This is probably the biggest things that the majority of newbies fail to do, yet it could be the one thing that's separating them from success or failure.

Up until Thrive Optimize was released, it'd been a nightmare to split test pages. I'm talking really fricking expensive (upwards of $100p/m), or, some crappy WordPress plugin, full of bugs, that you need a computer science degree to operate.

I consider myself pretty good in this area, not a full geek (I have had sex at least once in the past 12 months), but pretty up there. And I haven't for the life of me been able to figure out a good cost effective way to split test my pages.

That was until Thrive Optimize came along.

Why is Thrive Optimize good?

It's very, very easy to use. It's very quick and easy. And, it's very cheap.

Very good all round :)

Here's how simple it is to start running your first split tests:

Step 1 - Create a page.

creating a page for thrive optimize plugin
Step 1.

Step 2 - Create a variation of that page (all 100% visual editing, no custom script or short code nonsense).

Step 2, create a variation of the landing page.
Step 2.

Step 3 - Pick a conversion goal.

Step 3, pick a conversion goal
Step 3.

Step 4 - Start the test.

Step 4, start the test.
Step 4.


That's basically it.

Once the test has started, Thrive Optimize will drive traffic to each of your competing pages, analyze the results and give you data-driven feedback. Helping you choose the best landing pages for your campaigns.

It's super important stuff, that has probably one of the biggest impacts on your bottom line.

Here's what else you can expect with Thrive Optimize:

  • Fast A/B Testing.
  • Unlimited Tests (run as many tests as you like)
  • Unlimited Test Variations (run test with 2,3,4,5 or however many pages you like).
  • 3 Conversion Goals (Page views, Opt-in rate or Revenue).
  • Custom Traffic Distribution (Evenly distribute traffic, or choose your own ratios).
  • Automatic Winner Feature (Chooses a winner for you automatically).
  • One-Click Cloning (Clone any existing landing page to make quick modifications).
  • 100% Visual Editing (No coding skills needed).

If you're obsessed with optimizing everything (like me :) to get the maximum 'bang for your buck' for every action you do, then you need to be A/B Split testing.

rowan thinking

My verdict - for what it's worth...

If you're familiar with how much A/B testing software like this usually costs, then you'll understand how much of a steal this tool really is.

However, if you don't currently have a lot of traffic coming to your site then you probably won't really be able to get the most out of a tool like this.

Realistically it needs a decent bit of traffic to come into its own.

Thrive Optimize Single Licence $127 or Free (as part of Thrive Themes Membership)

Thrive Ovation

Summary: Automated testimonial extraction tool.

This is probably one of the least useful plugins within the Thrive Membership Suite, especially if you're a Solopreneur just starting out.

However, let me share with you what Thrive Ovation is all about, and you can make your mind up for yourself.

What does Thrive Ovation actually do?

It's built to help automate the collection process of testimonials across all the comments you get on your site. It then organizes them and helps you display them when needed, with one click.

I'm sure if you run a massive site with thousands of comments this tool would really come in handy.

But, this post is built for Solopreneurs, so I'm guessing at this point you're probably not in that bracket.

Still, I'll do my job and show you what this plugin can do for those of you that are interested.

Thrive Ovation Dashboard.

Let me run you through the feature set:

  • Transform WordPress comments into testimonials with 1-Click - Save comments to your testimonial library easily.
  • Leverage the power of social media testimonials - Thrive Ovation integrates with Facebook and Twitter so you can now easily transform comments from social media into ready to insert testimonials.
  • Finding testimonials is simples - Tag your testimonials to make them easy to find when you need them.
  • Post testimonials anywhere on your site that look amazing - Quickly insert good looking testimonials with the click of a button into landing pages, checkout pages, sales pages etc.
  • Fully customisable testimonial template designs - There are a tonne of nice testimonials templates to choose from. All fully customizable.

Fully Customizable Testimonial Templates.

After writing about Thrive Ovation, it has kind of grown on me a little. I don't think it's going to make or break your online business, or save that much time in reality, but it could be a handy little add-on I guess.

And, it's part of the Thrive Membership Suite anyway, so what the hey!

It's there if you need it, but it's optional.

rowan thinking

My verdict - for what it's worth...

This feels like one of those tools that someone built because the thought it would be a home run, only to find out that no one really cares.

Maybe that's a bit harsh.

I'm sure someone cares, it's just not me that's all.

Thrive Ovation Single Licence $39 or Free (as part of Thrive Themes Membership)

Thrive Themes Membership - Frequently asked questions

What does Thrive Themes Membership Include?

It includes all of the premium plugins in this list.  The whole lot.  And, as they roll out new products they too will be added to the membership.

Can I buy it for a one time fee?

Each of the plugins can be bought separately for a one time fee, however, Thrive Themes Membership is an ongoing subscription (paid yearly) and is not available for a one time fee.

If they raise the price in the future, will my subscription price increase?

The price you pay today, will be the price you pay in the future (regardless of any price increases).

Do they offer support?

They offer support via their inbuilt support ticketing system, but they don't offer phone or live chat support.

What happens if I want to cancel my subscription?

If you choose to cancel your subscription you'll still have access to all of the products and your site will function just fine.  But, you won't receive any product updates, new features and tools, or support.

Can I use it for writing my blog content?

Yes. In fact it's a great tool for writing blog content.  This post you are reading right now has been built with Thrive Architect.


When I started this post I already thought that the full Thrive Membership was pretty good value, but after writing this 4000+ word behemoth of a post I've be re-sold ten times over.

Any one of these plugins could be sold for at least the $19p/m they're charging for the entire plugin suite.

With the help of a few tools like this, you can start leveraging multiple areas of your online business so you can maximize your output as a start-up Micropreneur.

Peace out.


Reviews Tools & Tutorials

Thrive Quiz Builder Review: The Good & The Bad…


What is Thrive Quiz Builder?  Thrive Quiz Builder is a premium WordPress plugin used by digital marketers for creating complex quizzes that increase user engagement, whilst building and segmenting your email list.

In a crowded market, how does Thrive's Quiz Builder plugin stack up against the other quiz builders in this space?

Is it leading the way? Or getting left behind?

In this review of Thrive Quiz Builder I'll be diving deep to give you a complete breakdown of its features...

...the good, and the bad!



Creates beautiful, intuitive quizzes in minutes


Not the cheapest, but pretty damn affordable

Ease of use

After initial set-up, very easy to use


Support offered only through Tickets

  • Very affordable one time payment
  • Insanely flexible
  • Easy to use
  • Creates beautiful looking quizzes
  • Advanced segmentation
  • A/B split testing
  • Integrates with most email marketing platforms.
  • Branching logic
  • Limited to WordPress only
  • A little complicated to set up in the beginning
  • No phone or chat support
  • Costs money

Summary: Thrive Quiz Builder is a plugin created by internet marketers, for internet marketers. Used correctly it will increase audience engagement, grow your email list, and segment your list all at the same time.

If you've been paying attention recently you'll have noticed that some of the biggest names in the game are using quizzes (above everything else) to grow their email lists.

I'm talking about the who's who of the internet marketing world.  Guys like Neil Patel, Tony Robbins, Ramit Sethi to name a few.

how quizzes are used to drive more conversions

Examples of how quizzes are used by the best internet marketers out there to increase conversions.

And, it's no coincidence that these guys are making the most out of online quizzes.

In fact, Neil Patel has used online quizzes to increase lead capture by %500!

Not only do quizzes have some of the best conversion metrics out there, they also seamlessly segment your email list for more targeted email marketing down the track.

All in all, it's safe to say that using quizzes as part of your list building strategy is one of the best ways to build your list fast.


There's more to quizzes than just engagement and list building...

They're also very clever ways to put your products/services in front of your audience.

Take my mate Ramit for example:

how ramit sethi directs users to

Ramit Sethi uses the quiz results pages to up-sell his products and services.

On the quiz results page (see image above), Ramit makes recommendations for each and every user to check out his catalogue of other products.

It's genius.

So, not only has he captured their email address, and segmented them seamlessly into his email marketing campaign, but he's also giving himself the potential to close a new customer right there and then.  

It's sneaky, but it's damn clever.

And, what's even better, with a tool like Thrive Quiz Builder, it's super easy to set something like this up too.

In this Thrive Quiz Builder review I'm going to be showing you exactly what this plugin is capable of, and why it may, or may not be a good option for you when choosing the best quiz builder plugin for your WordPress site.


The first thing you need to ask yourself when your looking for the right quiz builder plugin is "How serious are you about using quizzes to build your email list"?

If you're looking to use quizzes purely for engaging your audience (without all the fancy segmentation, A/B testing and list building functionality) then the Thrive Themes Quiz Builder is probably not the plugin for you.

In fact, there's some great free quiz builder plugins in the WordPress repository that are more than fit for the task.


*These quiz builder plugins offer free versions, however, added features may come at an additional cost.


For a quiz builder plugin to be really effective, it must help you achieve a few things:

  1. Grow your email list.
  2. Segment those users.
  3. Integrate with email marketing software.
  4. Be simple to use.
  5. Look good.
  6. Help you to gather valuable data.
  7. Be customisable.

Sadly, not many quiz builder plugins tick all of these boxes.  

But what about Thrive Quiz Builder, how does it stack up?

Is it really all that good...

...or is just a load of hot air and smoke-screens?

Let's find out shall we.

But first...


There's a big difference in the prices that you'll pay for quiz builders, ranging from free, all the way up to $260p/y+.

So, how much should you be looking to pay for a premium quiz builder?

Lets have a look at the table below to find out more:

Quiz Builders




Lead Quizzes


Thrive Quiz Builder

$67 (one-off fee)*

Quiz Cat

$49 (one-off fee)

*Thrive Quiz Builder can also be purchased as part of Thrive Themes Membership which gives you access to 11+ premium conversion focused plugins all in one.  Thrive membership costs $19p/m (paid annually).

As you can see, Thrive Quiz Builder definitely isn't the cheapest (in fact many quiz plugins are free), however, I do think that for the price tag of $67 (one-off fee), it represents good value for money.


All quiz builders have their own unique take on the best ways to create conversion focused quizzes, however, I wanted to go through what in my experience are the most important features a quiz builder must have, and see how Thrive Quiz Builder stacks up.

Below I highlight these features, and break them down to see how well it delivers on each.


There are a number of different ways quizzes can be used to capture and qualify leads, and for that reason, you need may need to use different quiz types.

The most common quiz types used are:

  1. Numbered quizzes - Displays the final result of the quiz as a number eg. you got 7 questions right.
  2. Personality quizzes - Displays the final result of the quiz as a category eg. short, average, tall.
  3. Percentage quizzes - Displays the final result of the quiz as a percentage eg. you got 85%.
  4. Right/Wrong quizzes -  Displays the final result of the quiz as the number of correct answers eg. you got 6/10 answers correct.

Each of these quiz types (if used effectively) can be super important when building optimised quizzes that convert.  

Thankfully, Thrive Quiz Builder delivers on all four fronts.

thrive quiz builder types

Thrive Quiz Builder gives you four different quiz types to choose from.

Although there are tools out there that offer even more quiz type variations, these four are the most important, and most commonly used with proven results.

So, for the average user, these four quiz type variations should be more than sufficient.


A quiz that converts users into email subscribers is great don't get me wrong, but without effective analytics it's impossible to know what's working and what isn't.

LeadQuizzes arguably leads the way when it comes to detailed analytics in this sector (their analytics is insane), however, Thrive Quiz Builder is not too shabby in this area too.

From the side hustler to small businesses, the Thrive Themes Quiz Builder gives you lots of data points to make informed decisions that'll increase your conversion rates.

Below are the data points that you can track:

  • Track Across Time - Track results across any time interval (daily, weekly, monthly, total).
  • Starting Vs. Finishing - Track how many people are starting and finishing the quiz.
  • Quiz Flow - See where visitors are dropping off,  which conversion goals are successful, and the most common paths being taken.
  • Individual Question Stats - See how each question is being answered.
  • Social Sharing Stats - See what results are getting the most shares.
  • User Stats - See a log of each quiz takers flow and how they answered each question. 

This level of analytics is more than enough for most internet marketers.


This is where Thrive Quiz Builder really stands out.  

The customisation options available to you with this plugin are virtually endless.  

With the deep integration with Thrive Architect (probably the best drag and drop page editor for WordPress), you get full customisation over EVERYTHING without ever needing to know the first thing about coding.

It's pretty remarkable really.

You really can make virtually any type of quiz you can imagine with this plugin with zero coding skills whatsoever.


Everything is easy when you know how right?

And, that goes for Thrive's Quiz Builder plugin too.  

If you're an absolute newbie, then you may be better off going for a plugin that is a little less feature rich, as all the functionality that comes packed into Thrive Quiz Builder can be a little overwhelming at times.

However, if you're pretty comfortable learning new tech tools it shouldn't be too hard to get the hang of it.  

Expect to invest an hour or so into learning the in's and out's of Thrive Quiz Builder to really get the most out of it.

Plus, there's plenty of video tutorials provided by the plugin makers to guide you through the set up phase like the video below.


User segmentation is the process of organising your audience into separate 'buckets' or categories.

Segmenting your audience in this way, coupled with email marketing software (I use Active Campaign) enables you to deliver the right message, to the right person, at the right time.

Audience segmentation, and personalisation of the user journey is one of the quickest ways to increase ROI.

Thrive Quiz Builder integrates directly with popular email marketing software like Mailchimp, Active Campaign, Infusionsoft, Aweber and more, and allows you to segment your audience using tags through each phase, and each decision a user makes on their journey through your quiz.

This is an advanced feature, and one that makes this plugin a compelling choice for advanced internet marketers. 


A/B testing is used by internet marketers to objectively test the performance of the things they do.

Metrics that are often A/B tested are conversion rates, email sign up rates, user engagement etc. 

A/B testing is how you change your results from good, to great.  

It's not all about one sweeping change and expecting massive results however, instead, it's the results achieved by constant improvement and refinement.  These compounding effects can turn a 5% conversion rate into a 20% conversion rate over time.

A/B testing is integrated at every step within Thrive Quiz Builder. This makes micro refinements and improvements really easy. 

By running A/B tests consistently on your quizzes, over time you will see some big results.

A/B testing can be very complicated and is often reserved for grade A nerds, however, Thrive Quiz Builder makes the process so easy that you'd be a fool not to make the most of it.

Is it the most powerful A/B testing solution you could be using?

Probably not.

But is it good enough (and easy enough) to test what matters and make data driven decisions to improve your metrics...

...definitely yes.


An opt-in gate is like a squeeze page where you collect user emails after they've gone through your quiz, right before they are able to access the quiz results page.

This page is integral when using quizzes for email conversions.

Example of an opt-in gate page.

What I like about the way Thrive Quiz Builder uses this feature is just how flexible it is.

As it's fully integrated with Thrive Architect (drag and drop page builder), you really are able to customise, and refine this page until your hearts content.

Getting this page right could be the difference between a successful quiz campaign, and a flop...

This is arguably the most important feature of any quiz building plugin (especially for marketers), however, with many of the cheap/free alternatives this feature just isn't there.

So, when choosing the right quiz plugin for your website, make sure that it includes this feature at a bare minimum.


As a user goes through your quiz (especially personality based quizzes) they'll naturally end up at with different results.  

Dynamic results give your users different results based on the choices they take.

This is a super cool feature that Thrive Quiz Builder has a unique approach to.

It's a little confusing at first, but once you get your head around it, you can see how well thought out this feature is.

Although possibly not the easiest one to work with (unlike LeadQuizzes), it's still robust enough to get the job done.


Branching logic is a feature that changes what question or page a person is directed to based on how they answer the current question.  

Branching logic is sometimes referred to as "skip logic" or "conditional branching", depending on which service you use.

And it's via branching logic that you're able to create dynamic quizzes that vary based on the answers your audience give you.

Example of the branching logic drag and drop builder in Thrive Quiz Builder 

I've tested the branching logic features of numerous different quiz plugins, most of which are poor at best.  

On Thrive Quiz Builder however, adding branching logic to your quizzes is simple.

With an intuitive, visual drag and drop quiz logic builder, it's simply a case of dragging and connecting the quiz questions and building out the user journey you want to create.

Your entire quiz user journey can be mapped out in minutes, and changed at any time.

Unless you're building super basic linear quizzes, branching logic is a feature that you're going to need.


I've tested a tonne of different quiz plugins for WordPress in my time, so I certainly know what works and what doesn't.  In this review of Thrive Quiz builder I've tried to be as objective as I can..

But, is Thrive Quiz Builder the best quiz plugin choice for you?

I think so far as native WordPress integration goes, I'd have to say yes.  I believe it's the best out there right now.

However, in the broader scope of things, services like LeadQuizzes offer a more comprehensive service, although, those extra services and features come with a pretty hefty price tag.

In conclusion I'd recommend LeadQuizzes for already established businesses with a big audience that need all of the extra features it offers, and I'd recommend Thrive Quiz Builder for solopreneurs or small business folk who want the ability to build complex, conversion focused quizzes without the hefty price tag.

For what it's worth, I use Thrive Quiz Builder personally, and I don't plan on switching it up anytime soon.

Peace out.


Do you have any experience using Thrive Quiz Builder? Or is there another plugin that you recommend that I might be overlooking?

If so, chuck it in the comments and get the conversation started!

Reviews Tools & Tutorials

Thrive Apprentice Review [The Good And Bad…]


What is Thrive Apprentice?  Thrive Apprentice is a plugin for building premium online courses on WordPress. It's a lightweight tool that makes building digital courses simple, however, it doesn't come without its flaws... 

In this review of Thrive Apprentice I'll be giving you a breakdown of it's features...

...the good and the bad!



Creates beautiful, intuitive courses


Not the cheapest, but very affordable

Ease of use

After initial set-up, very easy to use


Support offered only through Tickets

  • Very affordable one time payment
  • Insanely flexible
  • Easy to use
  • Creates beautiful looking courses
  • You own your content
  • Limited to WordPress only
  • Needs SendOwl to sell courses
  • No phone or chat support

Summary: Thrive Apprentice is the 'new kid on the block' when it comes to online course creation software on WordPress.  It's beautifully designed, elegant and easy to use (once you've got set up). It's a powerful tool, that if used correctly can be a great way to launch and sell online courses successfully.

There's a revolution going on right now, and it's happening in the e-learning sector.

In fact by 2020 online learning is set top become a $37+ billion market.

People are moving away from the generic teachings of a traditional classroom in search of hyper specific learning from experts online.

If you want to share your knowledge and get in on the action, but your not sure where to start or what the best software solution is for building your online course, hopefully this article should help.

I hope to shed a bit of light on that for you today with this Thrive Apprentice review.

Thrive Apprentice is what I use to create online courses for this blog and I love it, but it's certainly not without it's flaws. Whilst extremely powerful in the right hands, it's not necessarily an easy tool to master.

In this Thrive Apprentice review I'm not going to try and sell the software to you, I'm simply going to highlight the most important features needed to create and sell a successful online course and what you need to consider when choosing the right software to build it.

Keep in mind that no matter what tool you use to create your online course, the real value comes from the content you create, and the transformation you can give your audience.

The software you use is just the icing on the cake.

Now, there's a little bit of technical jargon and a few advanced concepts in this post that can be a little complicated. If there's anything that you don't understand, feel free to use the comments section for any questions.


The first question you have to ask yourself is how serious are you about creating a top quality, high ticket online course?

If you plan on investing a little of your time into creating a quick course to use as either a lead magnet, or to sell in the $15-$50 range then maybe Thrive Apprentice isn't the best choice for you.  Instead a free option like Learnpress could be the way to go.

LearnPress is great if you want to dip your feet into creating an online course.  It's basic yes, but it's free so its a good place to start.

If however you're looking to build a premium online course product, and you want a high quality, polished finish, then keep reading, you're in for a treat.


Ok, so Thrive Apprentice is a WordPress plugin that makes building an online course a breeze.

Thrive Apprentice review and feature breakdown

It’s packed with all of the functionality you’d expect.  In just a few clicks you can set-up a new course with lessons, modules, chapters much more.

Your lessons can include video, audio, images, downloadable pdf's and much more. And to make things even more flexible you can even add more dynamic content like podcasts etc when used in conjunction with Thrive Architect (probably the best drag and drop editor for WordPress).

You can create free online courses as opt-in bribes to boost email subscribers, or better still, create top quality, value-packed paid online courses (that's what this review is really about).

In effect, Thrive Apprentice turns your average WordPress site into a fully fledged info-product marketplace.


The objective of good online course creation software is to enhance the learning experience for your customers.

This is achieved by creating a seamless user experience, with the capacity to showcase learning material in a number of different formats.

Such as: Images, video, mp3, digital downloads etc.

On top of that (as we’ll be charging for our premium online courses), it must also provide the ability to sell your online course, add membership (monthly subscription), and offer an affiliate program for incentivising new users and influencers.

This is the core feature set tech that makes for a good learning experience, and for creating a profitable online course.


There’s a big difference in the prices you can expect to pay. Varying from free if you want to host it on Udemy, all the way up to $119p/m +

So what are the big differences?

Lets look a little further in this table:

Product Name


% Commission on sales

Affiliate Program?

Value for money






$348p/y or $39p/m




Free - $49p/m







Thrive Apprentic​e + SendOwl

$67 + $15p/m





50% (Udemy restricts the price of your course to $50)


There's a huge price difference between the each of these products.  Some with huge price tags.

Unless you're already earning $20k and upwards from your courses, it's probably wise to choose a product that's not going to kill you before you even get started.

Thrive Apprentice stacks up remarkably well in terms of value.  In fact it sits head and shoulders above the rest in this table.


Thrive Apprentice is one of over 100+ different online course creation tools on the market right now.  So how does it stack up against the competition when we break it down to the core features that online course creators and marketers actually need?


Video is king nowadays when it comes to creating a high ticket, quality online course. All of the top online course creators in the business rely heavily on video to tell their message.

So how does Thrive Apprentice rate in this department?

Thrive Apprentice takes a different approach to many of the other leading platforms out there by seamlessly integrating video from any third party software.

Whether that be YouTube, Vimeo, Wistia or even self hosted on your WordPress site using the JV Player.

Ultimately, what Thrive Apprentice gives you is choice.

On the flip-side many of the premium platforms encourage you to upload your video content to their platforms. They make this super easy, and it's can also save on expenses too.

But, it doesn't come at zero cost.

By forcing you to upload your content onto their platforms, you lose control over your content. Granted, this may not be a huge issue if you haven't built a successful online course yet.

But, as you grow and your course becomes a bigger slice of your income online, ownership of your content becomes a big deal.

However, something to consider...

In order to protect your video content (make it unavailable unless it's been paid for), you might need to pay for a premium account.  These costs should be considered when comparing prices:

  • YouTube - Free
  • Vimeo - $7p/m
  • Wistia - Free - $99p/m


Quizzes can be a great way to increase engagement with users on your course. They can also be a great way add accountability throughout the learning process.

Unfortunately, quizzes aren't a feature that's present on Thrive Apprentice. Nor is the ability to add certificates of completion or badges etc.

For these features you may need to pay a higher premium for a full service platform like Thinkific.

However, for me, these features are not a necessity, and I'm not convinced they add that much value to the end user. For that reason, this is a feature I'm happy to live without for now.

*Note: Although quizzes aren't a feature within Thrive Apprentice, it is however available as part of the Thrive Premium Membership ($19p/m), alongside 10 other premium plugins which I use personally and highly recommend.


Everyone learns differently. Some are visual learners, others can wade through textbooks with ease.

And students taking part in your course will likely consume your content in a number of different ways too.

For that reason many top course creators offer .mp3 and video transcripts in addition to their video content.

Now, because Thrive Apprentice is self hosted and almost infinitely flexible, adding things like downloadable .mp3's, transcripts etc. is a breeze.

A big thumbs up here.


Out of the box, Thrive Apprentice isn't natively capable of turning your online courses into a full membership site.

In fact, Thrive Apprentice alone isn't even able to accept payments for your courses.

Not very handy when you're trying to build up a library of paid courses to start generating passive income!

However, here's the catch...

Thrive Apprentice CAN offer all these things (and more), as part of their deep integration with Send Owl.

What is SendOwl?

Thrive Apprentice integration with SendOwl

SendOwl is an online platform that makes it easy to sell digital products anywhere you can paste a link.

From your blog, to social media, email, comments... you name it.

SendOwl effectively creates an online storefront, making it easy and inexpensive for you to launch and sell your digital goods and services.

A super lean tool, SendOwl makes the checkout experience as close to "one-click" as you can get.

SendOwl is a wildly popular option for people selling digital products, and it's price point makes it affordable to everyone.

For just $15p/m you'll have access to these features:

  • Up to 30 products
  • Affiliate program
  • PDF stamping
  • Full customisation
  • 3 GB storage

I'll go into a little more detail on SendOwl a later in this post, but for now it's important to acknowledge that SendOwl integration is a necessary component to making Thrive Apprentice truly shine.

SendOwl offer a free trial which you can access here.


Having an affiliate program for your course is non-negotiable in my eyes. To maximize your earning potential, you must maximize your reach.

So how does Thrive Apprentice stack up?

As mentioned previously, it doesn't have an inbuilt affiliate program which is a shame.

However, once integrated with SendOwl, you'll have a first grade affiliate system at your fingertips.  The affiliate program set up and execution using the deep integration with SendOwl is actually really very good.


This is where Thrive Apprentice really hits a home run.

Lets face it, if your course looks ugly, and it's hard to use, it just ain't cool.

So, how come Thrive Apprentice leaves even the most expensive course platforms to shame when it comes to design?

Well, it's because it works alongside probably the best 'drag-and-drop' editor out there.

It's called Thrive Architect...

- What is Thrive Architect?

Thrive Architect is another premium plugin from the team at Thrive. It's simple, intuitive and very powerful.

Put simply, you have the creative freedom to pretty much build anything you want (without touching a line of code).

The design possibilities are endless.

It's this power and flexibility to craft course pages and maintain brand continuity that puts it in a league of it's own.


When a student buys your course, they want access to it... Like, now!

And, they don't want that process to be difficult.

Many of the other budget option platforms make user on-boarding a mess.

Too many steps...

Redirects to ugly default theme pages.

Confirmation links.

Access and privilege issues.

It really can get messy at times. But above all, it creates a horrible user experience and could put them off for life.

Thrive Apprentice makes this simple.

You buy the course, you get your access details and your away.  SendOwl handles all of the complicated redirects and privileges behind the scenes.

Happy students = More money in your bank.


Alongside many of the basic packages on most online learning platforms comes a pretty big compromise.

Your course will not only be hosted by them (ie. they own and control your data), but you'll be forced to used a non branded subdomain.

Which will look something like this:

A subdomain like this doesn't look very professional. I'd much rather keep control over my brand and keep that in house.

Using Thrive Apprentice the URL will look something like this:

Keeping your own branded url on many of the course platforms usually involves a hefty price increase up to one of their premium packages. So take this in mind when shopping around for the right platform for you.


People flow through courses in many different ways. Often jumping back and forth between lessons, and modules to take the pieces they need.

Your course software must have a way of recording this so your users know what lessons they have, and haven't taken already.

Thankfully Thrive Apprentice uses sticky cookies to manage this part for you.

Each time a user completes a lesson, the lesson gets marked complete.

A small feature, but very valuable in the overall user experience.


Drip feeding content is a powerful content delivery model.  Drip feeding is essentially the process of scheduling the delivery of content to the user so that they don't get all the content at once.

Drip feeding content to your users can be a great way to manage the learning experience for your users so as not to bombard them with too much information too quickly.

But there's more.

Drip feeding content is becoming a valuable tool for online course creators to mitigate their losses from product refunds.

How do they do it?

Let me explain.

Industry standard is to allow a 30 day money back guarantee. This is great for the users as they get to try your product out for size and see if it fits, risk free.

However, as always, there are a lot of people who take advantage of this.

Drip feeding your content helps manage this.

By feeding your content to your users week by week the 'tire-kickers' have to make a decision. No longer will they be able to churn through your valuable course material that you've been slaving over for months, just to knowingly return it 30 days later.

Now they must either commit or not to your product in order to complete the entire training.

Now that we know what drip feeding content is, and how it can reduce your refund rate, the question is, "Can Thrive Apprentice drip feed your content for you?"

Natively 'NO'. With SendOwl deep integration 'YES'

With so many important features coming from the integration with SendOwl, it's safe to say that using the two products together is essential to get the results we are looking to achieve.


As you can see, Thrive Apprentice is a feature packed, powerful piece of kit that is certainly worthy of consideration when choosing an online learning platform for your course.

I really like using Thrive Apprentice to create the online courses for my sites as I love the unlimited flexibility it offers, and how simple it is to use.  I really do think it's one of the best platforms out there, and with regular code updates, it's improving all the time.

However, it’s certainly not for everyone.

With over a 100+ different learning platforms to choose from, no matter what your needs and requirements may be, there’s sure to be a perfect solution for you.

I hope this Thrive Apprentice review was helpful for you guys.

If you have an questions, please leave them below in the comments.

Peace out.