So, you want to create a squeeze page for your WordPress site, right?
And, I’m sure you’ve probably heard it a thousand times before…
“Email subscribers are the backbone of all successful bloggers”.
That’s great to know and all, but how do you actually get people to sign up to your email list?
Getting someone’s email address in this day and age is like trying to get a tip out of a Scotsman.
So how do these content marketing gurus build there lists into the tens of thousands? What’s the trick?
Well, they make use of high converting Squeeze pages.
And in this post, I’m going to be showing you exactly how to build a squeeze page from scratch, so that you can get in on the action too, and start building your list.
Alright. Enough of that waffle. Let’s get on and build this fucking thing.
HOW DO I ACTUALLY CREATE A SQUEEZE PAGE ON WORDPRESS?
Alright, this is the fun part.
There’s a fuck load of different ways you can go about building a squeeze page, each with their own pros and cons.
Generally, the free options are pretty hard to use, and often don’t look that great (especially if graphic design isn’t your thing).
On the other hand, paid options take all of that hassle away, they look super professional and they offer things like conversion analytics and a whole host of other goodies.
If you’re pretty savvy and are happy to spend the time learning how to make a slick squeeze page for free, then here’s a couple of great resources:
Free Squeeze Page Plugins for WordPress:
I personally much prefer to use a paid option, as I’m crap when it comes to design, so I’d rather pay the small fee and invest in a tool that will take care of that for me.
WHAT PLUGIN SHOULD I USE TO BUILD MY SQUEEZE PAGE?
There’s a number of great plugins out there to help you build your squeeze pages, each with their own unique take on things. However, I personally use Thrive Architect, and I must admit I really do like it.
However, take what I say like a grain of salt because I’m a bit of a Thrive ‘fanboy’ and I love all of their products. I will say this though, if you’re on a budget they are much better value than anything else I’ve seen.
But, if Thrive ain’t your thing, then here’s a list of other great alternative paid WordPress Squeeze page plugins:
As I mentioned above, I’ve got a bit of a thing for all of the Thrive products (I use them on all of my sites), therefore, for the sake of this tutorial, I’ll be using Thrive Architect :)
GETTING SET UP
Shoot over to Thrive Architect, and buy yourself a license.
Once you’ve purchased the Thrive Architect Licence, download the “Product Manager” plugin.
From there, you’ll be able to select and activate the “Thrive Architect Plugin” using your license key.
Once the plugin is activated, go to the WordPress Dashboard and click on Pages > Add New
Give the new page a title and click “Save Draft“.
Once the draft has been saved, click on the “Launch Thrive Architect” button to go to the page builder.
Once the Thrive Architect page builder has loaded, click the little cloud button to change the template.
Have a look through the huge library of pre-built templates, find the one you like, and click “Choose Template“.
You now have an epic template to edit and tweak until your heart’s content. Literally, everything within the page is editable (unlike many other page builders…).
Go ahead and fine-tune the copy, headline, font, color scheme etc. until it’s looking just how you like.
Once you’ve done that, pretty much the last step in the process is to connect the form with your mailing service eg. Mailchimp, Aweber, Drip etc.
*If you haven’t already linked your mailing service to Thrive Architect, you might need to establish an API connection (don’t worry, it’s really easy).
Simply click the “Add New API Connections” button and follow the steps for your specific mailing service.
And that’s pretty much it.
You’ve just created your first ever squeeze page :)
FREQUENTLY ASKED QUESTIONS
WHAT EXACTLY IS A SQUEEZE PAGE?
So a squeeze page is basically any page (or popup) with a singular call to action. That action is usually (but not always) to gather email addresses to build your list.
The theory behind a squeeze page is to remove all distraction, clutter, and confusion for the user, leaving them with only 1 choice.
Either sign-up or not.
WHY DO I NEED A SQUEEZE PAGE?
As I mentioned earlier, you need a squeeze page to convert users into subscribers.
The reason this is such an integral part of building a successful blog is that over 80% of the traffic that gets to your site will NEVER return.
So, unless you can convert them into subscribers, 80% of your potential audience will be lost forever. And, as a rough (industry standard) measure, each subscriber should be worth on average $1 per month.
Granted that’s not a lot when you’re list is tiny, but once you start hitting around the 10k subscriber mark, things start to get serious pretty quickly.
WHAT MAKES A KILLER SQUEEZE PAGE?
The best squeeze pages put simply, are the ones with the highest conversion rates.
But, getting those high conversion rates is not easy. In fact, there’s a whole science to achieving high conversion rates.
The main elements needed for a high converting squeeze page are:
- A killer headline.
- Engaging copy to capture the readers’ attention and draw them down the page.
- Compelling imagery to get your users salivating.
- Sign-up fields to capture emails.
- A big, bold call to action button.
Simple in theory, but hard to get right.
But don’t worry…
I’m going to be dissecting all of these points below :)
HOW TO WRITE A KILLER SQUEEZE PAGE HEADLINE
Did you know that 8/10 people will read your headline? Yet only 2/10 people will read your copy!
That’s fucking wild. And that’s exactly why you need to spend a good chunk of time writing a great headline.
A good rule of thumb (used by many in the copy-writer world) is to write 25 different headlines before choosing a winner. If you’ve never tried this before, I urge you to give it a go, you’ll be very surprised what you come up with.
To give you a little guidance and offer some advice here goes:
- SURPRISE – “This Is NOT a Perfect Squeeze Page (But It Could’ve Been)”
- QUESTIONS – “Do You Know How To Create The Perfect Squeeze Page?”
- CURIOSITY – “10 Ingredients For The Perfect Squeeze Page. Number 9 Is Going To Shock You!”
- NEGATIVES – “Never Build A Boring Squeeze Again…”
- HOW TO – “How To Create The Perfect Squeeze Page.”
- USE NUMBERS – “10 Tips To Creating The Perfect Squeeze Page”.
- BE SPECIFIC – “The 10 Part Process To Doubling Your Squeeze Page Conversions In Under A Week”.
It’s also a great idea to include Power Words in your headlines. Eg. Outstanding, Ultimate, Urgent, Unlimited, Guaranteed. You get the idea.
In fact, If you’d like to get access to my Ultimate List of Over a 150+ Power Words that are Absolutely Guaranteed to Drastically Improve your Headlines… Click here :)
There are also a few tools that can come in hand for analyzing your headlines:
CoSchedule Heading Analyzer – Awesome resource.
Share Through Headline Analyzer – This is probably my favorite.
HOW TO WRITE ENGAGING SQUEEZE PAGE COPY
Before you can write killer content that converts, you first need to fully understand your avatar (your customer), their pain points and their desired outcomes.
Remember, they don’t want to buy your product or service!
What they do want is for you to solve their problems.
Let me explain…
Let’s say you need a hole in the wall to hang up a picture.
The pain point is – You need the hole in the wall.
The desired outcome is – The picture hung up nicely in your living room.
A drill can solve this problem.
You don’t necessarily want the drill, or care how powerful or accurate it is. You just want the hole in the wall.
The drill is a necessary investment in order to achieve your desired outcome – ‘Picture on the wall’.
This is how you must frame your squeeze page copy.
It’s not about the product, it’s about the outcome!
It’s an important point to remember, and it’s one that I’ve been guilty of neglecting in the past (to my detriment). So, do yourself a favor and double check your copy to make sure it’s addressing your customers needs, not just massaging your ego.
SIGN UP FIELD DO’S AND DON’TS
The more information you can gather about your users, the more effective and targetted your marketing campaigns can become. So there’s a big incentive to get your readers to hand over as much information as possible before you give them your opt-in bribe.
The more information you try to extrapolate from your users, the lower your conversion rate will be.
Email address and a name is pretty standard, but anything more and you may see your metrics tumble.
So, ONLY gather the data that’s absolutely essential, and nothing more.
CALL TO ACTION (CTA) BUTTON
Your call to action needs to be:
- And STAND OUT!
Red usually does the trick. But, it’s a good idea to split test as different audiences and cultures react in different ways to different colors.
This is a bit difficult if you’re just starting out as you probably won’t actually have any testimonials.
So what should you do?
Well, you’ve got to go out and get them.
Even if you have to offer your service for free to begin with, that’s fine. It’s important to get that real customer feedback.
*Word of warning. Don’t use fake testimonials. They’ll make you feel like a fraud, and it just ain’t cool. Instead, take your time and do it properly. It’ll be better in the long run I promise.
As I emphasized at the beginning of this article, building your email list needs to be the primary focus of your blog. So, you’re going to want to get to grips with using software like Thrive Architect to build your squeeze pages quickly and easily.
Taking the time to master this process will serve you well in the long run and save you $$$$ in web designer fees.
Go have fun creating some exciting new squeeze pages, build your list, and start turning your blog into a money making machine.
I’m here to help every step of the way, so if you have any questions or need any help, just let me know in the comments.