March 6

Best Pop Up Plugin For WordPress – 2020


If you’re looking for the Best Pop Up Plugin WordPress has to offer then you’re in for a treat!

Did you know that 50-80% of new visitors to your site leave and NEVER return?  And, it takes on average 7 interactions with a visitor before a purchase is made!

That’s why building an email list is not optional, it’s ESSENTIAL!

Most peoples first effort at building an email list consists of a cocktail of clunky free WordPress plugins mashed together.  Not only does it look shit, it slows your site down too.

I found this WordPress Pop Up Plugin in 2017, and boy am I glad I did.  Want to know what it is?

The Best Pop Up Plugin For WordPress is…

Thrive Leads!

Used by over 76,000 websites Thrive Leads is hands down the best Pop Up Plugin for WordPress out there right now.  And you know what, you don’t even have to be a techie to use it.

It’s so, so easy to use.

If you’re serious about building your email list (and you should be), and you’re looking for the best pop up plugin for the job, then Thrive Leads is going to blow you away.

Building your list doesn’t get much easier than this.



Using Thrive Leads’ “Drag and Drop Builder” you can build beautiful pop up forms in under 3 minutes (without touching a line of code :) )

It really couldn’t be more easy.

You can choose from a huge library of tested, conversion focused opt in form templates, or you can simply design your own pop up form from scratch.  Simples.

Even if you have zero design skills (I’m definitely one of these), you can still create stunning pop up forms in minutes.  For someone who’s pretty shit when it comes to anything “design”, this is a huge plus.

Here’s a quick video explaining further:



Imagine reading an article about diving, and all of a sudden an opt-in form jumps out offering you a massage course…

Doesn’t make sense right?

But this is what happens if you’re not using targeting and you’re only using one signup form across your site.

Using the Thrive Leads targeting feature you can showcase unique opt-in Pop Up’s that are matched to the article your visitors are reading.  Showing the right opt-in form to the right audience at the right time, will see your conversions explode.

On top of that, you can create super targeted segmented email lists tailored to your audiences interests. What’s more, segmented lists outperform non-segmented lists by an order of magnitude:

  • Email Opens:  14.31% higher than non-segmented campaigns
  • Unique Opens:  10.64% higher than non-segmented campaigns
  • Clicks:  100.95% higher than non-segmented campaigns
  • Bounces:  4.65% lower than non-segmented campaigns
  • Abuse Reports:  3.90% lower than non-segmented campaigns
  • Unsubscribes:  9.37% lower than non-segmented campaigns

Stats courtesy of Mailchimp


segmented vs non segmented email lists




Same traffic, 10x more subscribers.  Sound too good to be true?  Well it’s not.

So what is A/B testing?



“A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better.

A/B testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.”

Source Optimizely

Thrive Leads takes A/B testing (also known as split testing or bucket testing) and goes fucking wild.

You can literally A/B test EVERYTHING!

Does a red button convert better than a green button?  Should I make the text Bold or leave it normal?  Should I use the background image of the ocean or the desert?

You can test all of these things and so, so much more.

The best content marketers on the web are constantly looking for ways to improve their conversion metrics which plays a big part in their success.  If you’ve ever tried A/B testing before, then you’ve probably gone around in circles trying to figure it all out (I know I have).

But with Thrive Leads it’s so easy it’s actually fun.  I now A/B test the shit out of everything on my sites.


Because A/B testing is all about finding small improvements, and stacking them on top of each other.  Also know as the law of marginal gains>

“The law of marginal gains comes from the idea that if you break down a big goal to small parts and improve on each small parts, you can have a huge improvement when you put them back together. Or the whole will be greater than the sum of the parts.”



Over time, with A/B testing using data driven metrics, your site will turn into a conversion machine.



Performance is improved by making data driven decisions, and that’s exactly what Thrive Leads analytics will give you.  So if you’re someone who takes performance metrics seriously then you’re in the right place.


“Without data, you’re just another person with an opinion”. – W. Edwards Deming


Big companies and market leaders pay close attention to their analytics reporting, constantly looking for improvement opportunities everywhere they can.

Thrive Leads analytics gives you a simple, easy to understand overview of the most important metrics. You can measure exactly how each and every opt-in form performs over time, and where your most valuable traffic comes from.​

With this level of reporting, you’ll know EXACTLY how many subscribers you converted from each and every article, page and opt-in form on your blog.

Within the analytics suite you’ll have access to industry leading reporting:

  • Conversion Report – Know how many leads you’re getting
  • Conversion Rate Report – Know if you’re converting better
  • Cumulative Conversions Report – Total conversions over time
  • Comparison Report – Find out which opt-ins generate the most leads
  • List Growth – Total opt-ins across all forms and lead groups
  • Cumulative List Growth – Opt-ins across all forms/lead groups over time
  • Lead Referral Report – Find out where your leads are coming from
  • Lead Tracking Report – Find out the effectiveness of your campaigns
  • Content Marketing Report – Find what content produces the most leads


Thrive leads analytics example

Thrive leads reporting dashboard

Thrive leads Analytics Dashboard


Analytics and reporting are basically a set of measurements to help you understand your conversion performance.  It’s super important to see what visitors are doing on your site, and how they interact with it.

Using this information you’ll be able to pivot and fine tune your campaigns, and optimise your site for lead generation from the ground up.



I use Thrive Leads because it works.  I use it because it’s simple.  And I use it because I care about the conversion performance of my websites.

It took me for ever trialing all the different pop up plugins WordPress had to offer, and I stopped looking once I found Thrive Leads.  It really is that good.

There are other Free Pop Up plugins for WordPress out there eg.  and there are plenty of other paid WordPress pop up plugins too (), each with their pro’s and con’s.

I use Thrive Leads, and it helps me grow my list every day.  Go check it out here to find out more.

Peace out.




Do you have a favourite Pop Up plugin you use for your WordPress site?  Or have you used Thrive Leads?

Leave a comment below and get the conversation started!


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  • Just what I was looking for. Can’t wait to get it set up. A/B testing has excited me for ages, but I’ve never been able to work it out. Looks like it’s pretty simple with Thrive Leads though.

    • Rowan Clifford says:

      I used to really struggle with A/B testing in the beginning too. I just could never get my head around it. Thrive Leads makes it so easy it’s actually really fun. I’m now obsessed with split testing everything I do. I hope it helps you too. Thanks Penny.

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